Earthfound

Building a business is hard. In this blog, we go through a number of different tactics to help unstick you when things get difficult and you’re worrying about where to go from here.

Looking to scale your startup? This first in a series about 'Growing your team' will dive into some tips for Leadership in the early days.

Ok, you've started documenting some of your business processes, now what? I show how to analyse, iterate and delegate them to create the best efficiencies possible. So you can focus on the stuff you're really interested in.

In this final part, we go through how to make failure work for you, investing in longer term methods and being smart about where you focus your energy.

In part one, we summarised the 9 tips to get started on creating your 'golden formula' for marketing as a solo / small founding team. In part two, we broke down choosing, locating and interacting with your audience. In this next instalment, we'll be going into a bit more detail about

Make marketing work for you, by working out your own 'golden formula'.

I know, I say it a lot - but we all hate marketing. Let's be honest, none of us started a business to spend our time having to market it. So is there a formula to start getting new customers as efficiently as possible? Can you 'learn marketing' as a

Brand purpose creates focus and direction, which speeds things up. And it doesn't have to be rocket science...

Finding out a few uncomfortable truths now could save you a lot of time later. User test your homepage to make sure it actually converts!

While your logo is an important brand element, all you need to start with is a functional logo that is recognisable, and that reflects your brand values.

Are you struggling with your logo? Maybe it's not the most important thing...